THE DAS CYCLING INITIATIVE
DAS have always had a strong connection to the world of Cycling and are excited to continue our sponsorship of the Richardsons Trek men’s racing team with exclusive news coming soon of a second sponsorship of a hugely successful women’s team too.
The DAS CYCLING INITIATIVE has been set up to support young riders to help them develop, to promote British cycling and to encourage a healthy lifestyle focussed on wellbeing.
Over the coming months and years we will be hosting an array of events both out on the road, at our showroom in London, at the Velo Insight studio, Saffron Walden and at prestigious venues all across the UK.
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