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THE DAS CYCLING INITIATIVE
DAS has a long history of sponsoring teams in the world of sport from racing cars to racing bikes.
Our drive to constantly improve and be the best we can be is perfectly mirrored with highly focussed athletes and our exciting partnership with the DAS Handsling team takes us into UCI Multi Disciplined Women’s Continental Cycling and we couldn’t be more excited! Couple that with our continued sponsorship of the fantastic Richardsons Trek DAS men’s racing team and we have an exciting future ahead.
The DAS CYCLING INITIATIVE has been set up to support young riders to help them develop, to promote British cycling and to encourage a healthy lifestyle focussed on wellbeing.
Over the coming months and years we will be hosting an array of events both out on the road, at our showroom in London, at the Velo Insight studio, Saffron Walden and at prestigious venues all across the UK.